Nordic leaders in beauty and wellbeing

Matas was established in 1949 as a chain of independent materialists and with the acquition of KICKS in 2023, Matas is now a Nordic leader in beauty and wellbeing. Matas Group is headquartered in Allerød and has been listed on the Nasdaq OMX Copenhagen Stock Exchange since 2013. Matas Group has over 4,000 employees, over 500 physical stores across Denmark, Sweden, Norway and Finland and several webshops. Matas Group is home to some important Nordic brands (KICKS, Matas) alongside cherished products such as Matas Stripes, Matas Natur, Plaisir skincare, BeautyAct, Atelier Rouge and Nilens Jord